About Us

The Girl with the Pearl Earring Cross Stitch Pattern - Premium Cross Stitch Pattern - Johannes Vermeer

our humble beginnings

The Art of Stitch began in 2006 with a small GeoCities HTML website (remember those?). We shared our favourite cross stitch brands with fellow enthusiasts and discovered an incredible community devoted to this wonderful hobby. Six years later, in 2012, we took a big leap: we began designing our own cross stitch patterns and opened our shop on Etsy, where original, handmade work is celebrated. Stitchers from all over the world found us there, and their orders, kind reviews and photos of finished pieces gave us the confidence to keep growing. Today we're proud to be an Etsy Star Seller, a badge Etsy gives shops with a consistent record of great customer service.


From Etsy to our own home

As more stitchers found us, we wanted a home of our own: a place where we could offer our full collection, kits with everything included, and fast FedEx shipping. That's how this shop was born. We still share our work on Etsy, but it's here in our own little corner that we truly thrive, and where we find the inspiration to keep designing more for you.

As avid cross stitchers ourselves, we draw on our own experience, our likes and dislikes, and above all your feedback to create charts that are a pleasure to stitch. Read what customers have said over the years, on Etsy and here, in our reviews, and see what they've made in our customer gallery.

Theophile Roederer's Champagne Cross Stitch Kit - Premium Cross Stitch Kit - Alphonse Mucha

We do not use AI

We are old-school artists from a family of artists and writers, and we have published books of our own. Every design starts with a real artwork, never an AI prompt. We find our art the traditional way: searching galleries and archives, approaching artists directly, and relying on WikiArt as our main source for the very best paintings to turn into cross stitch. Each chart is then designed by hand.


Take the easy road

Choosing a cross stitch kit instead of just a pattern is often the better-value option. Fabric, threads, needles and instructions all come bundled together, which usually costs less than buying each item separately. It also takes the guesswork out of your project: no hunting for the right colours and no surprise trips for missing supplies, just more time to enjoy stitching.


Everything you'll ever need

Our cross stitch kits suit stitchers of every level, from beginners to experts. Each kit comes with a printed colour chart, presorted threads to save you time, high-quality white Aida fabric, easy-to-follow instructions and all the needles you need to start straight away. As a bonus, we include free extras like a needle threader and bobbins to keep your threads organised.


And if you only need our charts

Our full-colour PDF charts are designed to make stitching enjoyable and stress-free. Each chart matches the colours of the design and prints on A4 or US letter paper, or you can stitch straight from your phone or tablet. Clear, easy-to-read symbols make even complex designs a pleasure to work through.

See how our patterns compare to the original art.

The Blue Door Cross Stitch Kit - Premium Cross Stitch Kit - Raymond Wintz

Our Responsibility

We pack our kits in reusable folders, perfect for storing your projects. Our charts are printed on both sides to reduce waste, and our boards are made from recycled materials. Our threads are usually cut to about 1 metre, and any shorter lengths go into your kit rather than being thrown away. We don’t use single-use plastics, and every kit is prepared in a smoke-free environment. We’re committed to doing our part to leave the world a better place for our children.

Freya’s Tears Cross Stitch Kit - Premium Cross Stitch Kit - Gustav Klimt

Why Buy from Us?

  • Designing art-inspired cross stitch since 2006
  • Etsy Star Seller, trusted on Etsy since 2012
  • Handmade artisan designs, never AI-generated
  • Over 700 designs to choose from
  • Friendly, helpful customer service, see our reviews
  • Fast express shipping with FedEx
  • Free worldwide delivery on qualifying orders, with duties included on all US orders and UK orders over £85 (details)

Today...

  • Over

    700

    designs

  • With

    99%

    5 star reviews

  • Celebrating

    20

    years designing

  • Delivered to

    3,640

    cities